Behold the power of Beyoncé: A single mention on one of her tracks can apparently boost sales for a brand by more than 30 percent. Just days after the pop star released her new track, "Formation," Red Lobster — which gets a brief mention in the song as a reward for sex — reported that its sales saw a 33 percent spike over the previous year.
Sales weren't all that went up for Red Lobster, either. The brand also got mentioned on Twitter 42,000 times in just one hour and trended on the social media site for the first time ever, spokesperson Erica Ettori said. In fact, Beyoncé helped Red Lobster out so much that the seafood chain jokingly considered renaming its Cheddar Bay Biscuits "Cheddar Bey Biscuits."
After what Red Lobster described as "one heck of a weekend," it had to admit: "You definitely slay, Beyoncé."
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
‘Not every social scourge is an act of war’Instant Opinion Opinion, comment and editorials of the day
-
The Louvre’s security measures are in hot water after a major heistIn the Spotlight Millions of dollars in jewels were stolen from the museum
-
Is the job market frozen or faltering?Today's Big Question Layoffs raise alarms while young workers eye law school
-
Hungary’s Krasznahorkai wins Nobel for literatureSpeed Read László Krasznahorkai is the author of acclaimed novels like ‘The Melancholy of Resistance’ and ‘Satantango’
-
Primatologist Jane Goodall dies at 91Speed Read She rose to fame following her groundbreaking field research with chimpanzees
-
Florida erases rainbow crosswalk at Pulse nightclubSpeed Read The colorful crosswalk was outside the former LGBTQ nightclub where 49 people were killed in a 2016 shooting
-
Trump says Smithsonian too focused on slavery's illsSpeed Read The president would prefer the museum to highlight 'success,' 'brightness' and 'the future'
-
Trump to host Kennedy Honors for Kiss, StalloneSpeed Read Actor Sylvester Stallone and the glam-rock band Kiss were among those named as this year's inductees
-
White House seeks to bend Smithsonian to Trump's viewSpeed Read The Smithsonian Institution's 21 museums are under review to ensure their content aligns with the president's interpretation of American history
-
Charlamagne Tha God irks Trump with Epstein talkSpeed Read The radio host said the Jeffrey Epstein scandal could help 'traditional conservatives' take back the Republican Party
-
CBS cancels Colbert's 'Late Show'Speed Read 'The Late Show with Stephen Colbert' is ending next year
