Behold the power of Beyoncé: A single mention on one of her tracks can apparently boost sales for a brand by more than 30 percent. Just days after the pop star released her new track, "Formation," Red Lobster — which gets a brief mention in the song as a reward for sex — reported that its sales saw a 33 percent spike over the previous year.
Sales weren't all that went up for Red Lobster, either. The brand also got mentioned on Twitter 42,000 times in just one hour and trended on the social media site for the first time ever, spokesperson Erica Ettori said. In fact, Beyoncé helped Red Lobster out so much that the seafood chain jokingly considered renaming its Cheddar Bay Biscuits "Cheddar Bey Biscuits."
After what Red Lobster described as "one heck of a weekend," it had to admit: "You definitely slay, Beyoncé."
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