Attention fellow cereal lovers: There's soon going to be a new cereal on the market. General Mills, the creator of breakfast staples like Cheerios and Cinnamon Toast Crunch, announced Monday that after 15 years without a new offering, it will release a fresh product for America's breakfast bowls: Tiny Toast.
While this isn't General Mills' first foray into toast-shaped cereal — French Toast Crunch, anyone? — this cereal is aimed to sate America's newfound taste for healthier foods. Tiny Toast, which will come in both blueberry and strawberry varieties, is free of high fructose corn syrup and artificial flavors and colors. "People told us that both varieties tasted real, not fake like they typically associate with fruit-flavored cereals," General Mills' product developer Mike Evenson wrote on the company's blog.
The new release marks the company's first stab at a new cereal since Harmony, a "low-fat nutritional cereal for women," was released in 2001. Harmony has since been discontinued, and cereal sales have steadily dropped across the industry, falling 5 percent between 2009 and 2014.
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Tiny Toast hits shelves this month.