Does Donald Trump care more about TV ratings than election results?

Donald Trump is urging his supporters to not vote for Hillary Clinton tonight.
(Image credit: Getty Images)

After the third straight night of the Democratic convention squashing the TV ratings of last week's Republican convention, former reality TV star Donald Trump is starting to sweat. Trump declared last week that no one would watch the Democrats' shindig, but seeing as that statement looks a little foolish now, his campaign has launched a wave of emails asking supporters not to tune into Clinton's nomination acceptance speech Thursday night, CNN Money reports.

"Unless you want to be lied to, belittled, and attacked for your beliefs, don't watch Hillary's DNC speech tonight. Instead, help Donald Trump hold her accountable, call out her lies, and fight back against her nasty attacks," the email said. While the message was packaged as a fundraising email, its content certainly makes a reader wonder what Trump's priorities here really are.

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Jeva Lange

Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.