The Olympics are a gold mine for advertisers; it's not often you find yourself with a captive audience that isn't channel surfing and can't skip past ads as they watch live coverage. McDonald's and Chevrolet know this — it's why they spend big bucks to run ads during the Games. Hillary Clinton knows it, too; she has put $13.6 million into campaign commercials during the coverage of Rio.
Donald Trump, on the other hand, has requested the advertising rates from states like Florida but not made any moves to get an ad up, The Associated Press reports. "I'd love to know what they're waiting for," Republican ad maker Will Ritter said.
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