Hats are one of Trump's top campaign expenses
With Election Day just around the corner, Hillary Clinton boasts a $90 million advantage across her campaign bank accounts over Donald Trump, The Wall Street Journal reports. While Trump has never exactly approached the election traditionally, the significant difference in funds does mean he likely has no chance on matching Clinton's TV spending or field staff between now and Nov. 8.
So how is he spending the money he has? Trump actually had his largest splurge of the election season last month when he dropped $30 million in total (although that still pales in comparison to Clinton's $50 million bill in August). The largest chunk of Trump's cash, $11.1 million, went to web-marketing firm Giles-Parscale, which Trump is using to help with digital ads and online fundraising despite the firm having no experience working on presidential campaigns.
Then there is the significant paycheck Trump is still inexplicably funneling to his former campaign manager, Corey Lewandowski, and the $128,000 the Trump campaign paid to a firm run by his current campaign manager, Kellyanne Conway.
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But perhaps most baffling of all is the fact that Trump is spending a significant portion of his money making his ubiquitous Make America Great Again hats. Merchandise is one of his biggest expenses overall, at $2 million:
As its been reported before, Trump still isn't terribly shy about spending campaign money on his own businesses whenever he has a chance — 7 percent of his spending last month went to companies Trump owns.
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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
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