A McDonald's Big Mac and french fries.
(Image credit: JOERG KOCH/AFP/Getty Images)

Young people just don't like Big Macs anymore.

Just one in five millennials has even tried a Big Mac, the fast-food giant's iconic burger offering, according to a memo written by one of McDonald's top franchisees. As young people opt for "better burger" options that use fresher ingredients like those of Shake Shack and Smashburger, Mickey D's frozen fare has sunk in popularity. A Consumer Reports survey in 2014 ranked the Big Mac the worst hamburger in the country.

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Kelly Gonsalves

Kelly Gonsalves is a sex and culture writer exploring love, lust, identity, and feminism. Her work has appeared at Bustle, Cosmopolitan, Marie Claire, and more, and she previously worked as an associate editor for The Week. She's obsessed with badass ladies doing badass things, wellness movements, and very bad rom-coms.