Americans got an early start to Black Friday shopping this year, spending $1.15 billion on online shopping by 5 p.m. ET on Thanksgiving, Adobe Digital Index revealed. That marked a nearly 14 percent increase from last year, as more U.S. consumers avoid showing up to stores in favor of snagging deals online and as Black Friday deals start earlier.
Adobe Digital Insights projected combined sales on Thanksgiving, Black Friday, and Cyber Monday could near $8.4 billion, with Cyber Monday 2016 marking the "biggest online shopping day of all time," NBC News reported. Overall, the National Retail Federation estimated holiday sales this year will grow 3.6 percent.
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