Pantone's color of 2017 is extremely green
It looks as if 2017 is off to a very, very bright start. Bright green, anyway. The experts at the Pantone Color Institute have announced that "Greenery" is the 2017 color of the year and they are very excited about it:
Life-affirming! Here is a video of people soaking up "zesty" Pantone 15-0343:
"Greenery burst forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment," the Pantone Color Institute's executive director, Leatrice Eiseman, explained. "Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another, and a larger purpose."
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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
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