Pantone's color of the year.
(Image credit: Screenshot/YouTube)

It looks as if 2017 is off to a very, very bright start. Bright green, anyway. The experts at the Pantone Color Institute have announced that "Greenery" is the 2017 color of the year and they are very excited about it:

Greenery is nature's neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront — it is an omnipresent hue around the world.A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality. [Pantone]

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Jeva Lange

Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.