Speed Reads

mmmm, green

Pantone's color of 2017 is extremely green

It looks as if 2017 is off to a very, very bright start. Bright green, anyway. The experts at the Pantone Color Institute have announced that "Greenery" is the 2017 color of the year and they are very excited about it:

Greenery is nature's neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront — it is an omnipresent hue around the world.

A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality. [Pantone]

Life-affirming! Here is a video of people soaking up "zesty" Pantone 15-0343:

"Greenery burst forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment," the Pantone Color Institute's executive director, Leatrice Eiseman, explained. "Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another, and a larger purpose."

Feeling inspired? Life affirmed? Buy a Greenery mug and don't let 2017 leave you behind.