Kellyanne Conway reportedly apologized to President Trump for promoting his daughter's brand

Kellyanne Conway and President Trump.
(Image credit: Mark Wilson/Getty Images)

President Trump reportedly reassured top aide Kellyanne Conway that he backed her up "completely" after she apologized to him Thursday for promoting his daughter's brand from the White House press briefing room, CNN reported Friday, citing a senior administration official. Conway, while on Fox News on Thursday morning, told viewers to "go buy Ivanka [Trump's] stuff" and outright said she was giving the first daughter's apparel line "a free commercial."

Trump also reportedly told Conway that he "hated" the word "counseled," which was the word White House Press Secretary Sean Spicer used Thursday when asked how the White House was handling Conway's comments.

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