Nordstrom is selling jeans covered in fake dirt. They cost $425.
The worst part about yard work is, well, the work. The best part, as Nordstrom knows, is running to the bar afterward in your muddy pants so everyone knows, yeah, I did yard work today.
Now you don't even have to do the inconvenient "work" part. For $425 and free shipping, Nordstrom is selling pre-muddied jeans that tell everyone "you're not afraid to get down and dirty," Fox News reports.
The "crackled, caked-on muddy coating" irritated Mike Rowe, the host of the Discovery Channel series Dirty Jobs. On Facebook he ranted: "The Barracuda Straight Leg Jeans aren't pants. They're not even fashion. They're a costume for wealthy people who see work as ironic — not iconic."
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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
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