Nordstrom is selling jeans covered in fake dirt. They cost $425.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
You are now subscribed
Your newsletter sign-up was successful
The worst part about yard work is, well, the work. The best part, as Nordstrom knows, is running to the bar afterward in your muddy pants so everyone knows, yeah, I did yard work today.
Now you don't even have to do the inconvenient "work" part. For $425 and free shipping, Nordstrom is selling pre-muddied jeans that tell everyone "you're not afraid to get down and dirty," Fox News reports.
The "crackled, caked-on muddy coating" irritated Mike Rowe, the host of the Discovery Channel series Dirty Jobs. On Facebook he ranted: "The Barracuda Straight Leg Jeans aren't pants. They're not even fashion. They're a costume for wealthy people who see work as ironic — not iconic."
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
