This businessman thinks his snortable chocolate powder is the next big thing


Nick Anderson has seen the future, and it involves snorting chocolate powder.
The 29-year-old founded his company, Legal Lean, in Orlando two years ago, in a quest to come up with a drug-free version of "purple drank" — the combination of prescription cold medicine and soda. Then, after he heard about a "chocolate snorting" trend making waves across Europe earlier this year, he had to try it, Anderson told The Washington Post, and it became clear that this was going to be his latest product. Legal Lean has concocted a mix of cacao powder and three ingredients often found in energy drinks — gingko biloba, taurine, and guarana — calling it Coco Loko. The point is to snort the stuff so you get a legal high quickly, and Anderson said it took two months and 10 tries to come up with the right blend. "Some versions, they just burned too much," he added.
Anderson said the Coco Loko buzz lasts 30 minutes to an hour, and "you're euphoric but also motivated to get things done." The product, which went on sale in June, has not been approved by the Food and Drug Administration. Dr. Andrew Lane, director of the Johns Hopkins Sinus Center, told the Post that while there's zero data on the effects of inhaling powdered chocolate up your nose, he's at least not concerned about it turning people into addicts. "If you're going to do drugs, you probably don't start with chocolate," he said. "Certainly this is better than using an illicit drug."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
There are a few reasons to pause before snorting, Lane warns — primarily because "putting solid material into your nose, you could imagine it getting stuck in there, or the chocolate mixing with your mucus to create a paste that could block your sinuses." And just like that, the buzz is gone.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
-
Why is the Democratic Party's favorability rating so low?
Talking Points Voters do not like Republican policies. They like Democrats even less.
-
Clean energy tax credits are going away. Here's how to get them before it's too late.
The Explainer Trump's recently passed megabill promises the early demise of clean energy tax credits
-
Critics' choice: Delights from the African diaspora
Feature Mahari in Chicago, Kabawa in New York City and Elmina in Washington, D.C.
-
Samsung to make Tesla chips in $16.5B deal
Speed Read Tesla has signed a deal to get its next-generation chips from Samsung
-
FCC greenlights $8B Paramount-Skydance merger
Speed Read The Federal Communications Commission will allow Paramount to merge with the Hollywood studio Skydance
-
Tesla reports plummeting profits
Speed Read The company may soon face more problems with the expiration of federal electric vehicle tax credits
-
Dollar faces historic slump as stocks hit new high
Speed Read While stocks have recovered post-Trump tariffs, the dollar has weakened more than 10% this year
-
Economists fear US inflation data less reliable
speed read The Labor Department is collecting less data for its consumer price index due to staffing shortages
-
Crypto firm Coinbase hacked, faces SEC scrutiny
Speed Read The Securities and Exchange Commission has also been investigating whether Coinbase misstated its user numbers in past disclosures
-
Starbucks baristas strike over dress code
speed read The new uniform 'puts the burden on baristas' to buy new clothes, said a Starbucks Workers United union delegate
-
Warren Buffet announces surprise retirement
speed read At the annual meeting of Berkshire Hathaway, the billionaire investor named Vice Chairman Greg Abel his replacement