This businessman thinks his snortable chocolate powder is the next big thing


Nick Anderson has seen the future, and it involves snorting chocolate powder.
The 29-year-old founded his company, Legal Lean, in Orlando two years ago, in a quest to come up with a drug-free version of "purple drank" — the combination of prescription cold medicine and soda. Then, after he heard about a "chocolate snorting" trend making waves across Europe earlier this year, he had to try it, Anderson told The Washington Post, and it became clear that this was going to be his latest product. Legal Lean has concocted a mix of cacao powder and three ingredients often found in energy drinks — gingko biloba, taurine, and guarana — calling it Coco Loko. The point is to snort the stuff so you get a legal high quickly, and Anderson said it took two months and 10 tries to come up with the right blend. "Some versions, they just burned too much," he added.
Anderson said the Coco Loko buzz lasts 30 minutes to an hour, and "you're euphoric but also motivated to get things done." The product, which went on sale in June, has not been approved by the Food and Drug Administration. Dr. Andrew Lane, director of the Johns Hopkins Sinus Center, told the Post that while there's zero data on the effects of inhaling powdered chocolate up your nose, he's at least not concerned about it turning people into addicts. "If you're going to do drugs, you probably don't start with chocolate," he said. "Certainly this is better than using an illicit drug."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
There are a few reasons to pause before snorting, Lane warns — primarily because "putting solid material into your nose, you could imagine it getting stuck in there, or the chocolate mixing with your mucus to create a paste that could block your sinuses." And just like that, the buzz is gone.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
-
August 24 editorial cartoons
Cartoons Sunday's political cartoons include Putin at Donald Trump's circus, gallons of whitewash, and a foldable cartoon
-
5 Post Office-approved cartoons about mail-in voting
Cartoons Artists take on reverse logic, Putin's election advice, and more
-
The battle of the weight-loss drugs
Talking Point Can Novo Nordisk and Eli Lilly regain their former stock market glory? A lot is riding on next year's pills
-
New York court tosses Trump's $500M fraud fine
Speed Read A divided appeals court threw out a hefty penalty against President Trump for fraudulently inflating his wealth
-
Trump said to seek government stake in Intel
Speed Read The president and Intel CEO Lip-Bu Tan reportedly discussed the proposal at a recent meeting
-
US to take 15% cut of AI chip sales to China
Speed Read Nvidia and AMD will pay the Trump administration 15% of their revenue from selling artificial intelligence chips to China
-
NFL gets ESPN stake in deal with Disney
Speed Read The deal gives the NFL a 10% stake in Disney's ESPN sports empire and gives ESPN ownership of NFL Network
-
Samsung to make Tesla chips in $16.5B deal
Speed Read Tesla has signed a deal to get its next-generation chips from Samsung
-
FCC greenlights $8B Paramount-Skydance merger
Speed Read The Federal Communications Commission will allow Paramount to merge with the Hollywood studio Skydance
-
Tesla reports plummeting profits
Speed Read The company may soon face more problems with the expiration of federal electric vehicle tax credits
-
Dollar faces historic slump as stocks hit new high
Speed Read While stocks have recovered post-Trump tariffs, the dollar has weakened more than 10% this year