This businessman thinks his snortable chocolate powder is the next big thing


Nick Anderson has seen the future, and it involves snorting chocolate powder.
The 29-year-old founded his company, Legal Lean, in Orlando two years ago, in a quest to come up with a drug-free version of "purple drank" — the combination of prescription cold medicine and soda. Then, after he heard about a "chocolate snorting" trend making waves across Europe earlier this year, he had to try it, Anderson told The Washington Post, and it became clear that this was going to be his latest product. Legal Lean has concocted a mix of cacao powder and three ingredients often found in energy drinks — gingko biloba, taurine, and guarana — calling it Coco Loko. The point is to snort the stuff so you get a legal high quickly, and Anderson said it took two months and 10 tries to come up with the right blend. "Some versions, they just burned too much," he added.
Anderson said the Coco Loko buzz lasts 30 minutes to an hour, and "you're euphoric but also motivated to get things done." The product, which went on sale in June, has not been approved by the Food and Drug Administration. Dr. Andrew Lane, director of the Johns Hopkins Sinus Center, told the Post that while there's zero data on the effects of inhaling powdered chocolate up your nose, he's at least not concerned about it turning people into addicts. "If you're going to do drugs, you probably don't start with chocolate," he said. "Certainly this is better than using an illicit drug."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
There are a few reasons to pause before snorting, Lane warns — primarily because "putting solid material into your nose, you could imagine it getting stuck in there, or the chocolate mixing with your mucus to create a paste that could block your sinuses." And just like that, the buzz is gone.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
-
5 hilariously sparse cartoons about further DOGE cuts
Cartoons Artists take on free audits, report cards, and more
By The Week US Published
-
Following the Tea Horse Road in China
The Week Recommends This network of roads and trails served as vital trading routes
By The Week UK Published
-
Crossword: March 30, 2025
The Week's daily crossword
By The Week Staff Published
-
Tesla Cybertrucks recalled over dislodging panels
Speed Read Almost every Cybertruck in the US has been recalled over a stainless steel panel that could fall off
By Justin Klawans, The Week US Published
-
Crafting emporium Joann is going out of business
Speed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores
By Peter Weber, The Week US Published
-
Trump's China tariffs start after Canada, Mexico pauses
Speed Read The president paused his tariffs on America's closest neighbors after speaking to their leaders, but his import tax on Chinese goods has taken effect
By Peter Weber, The Week US Published
-
Chinese AI chatbot's rise slams US tech stocks
Speed Read The sudden popularity of a new AI chatbot from Chinese startup DeepSeek has sent U.S. tech stocks tumbling
By Peter Weber, The Week US Published
-
US port strike averted with tentative labor deal
Speed Read The strike could have shut down major ports from Texas to Maine
By Peter Weber, The Week US Published
-
Biden expected to block Japanese bid for US Steel
Speed Read The president is blocking the $14 billion acquisition of U.S. Steel by Japan's Nippon Steel, citing national security concerns
By Peter Weber, The Week US Published
-
Judges block $25B Kroger-Albertsons merger
Speed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
By Peter Weber, The Week US Published
-
Rupert Murdoch loses 'Succession' court battle
Speed Read Murdoch wanted to give full control of his empire to son Lachlan, ensuring Fox News' right-wing editorial slant
By Peter Weber, The Week US Published