Who doesn't want a "technology-savvy best friend?" Amazon knows the feeling, and that's why the company is rolling out "an army of in-house gadget experts to offer free Alexa consultations as well as product installations for a fee inside customer homes," Recode reports.
Amazon is aiming to win the smart home revolution, so it wants to make installing its assistant, Alexa, as easy as possible. The problem, as anyone who has ever tried to link home devices or pair Bluetooth technology knows, is that sometimes that is easier said than done. Because of the difficulty of linking devices, Recode notes that digital assistants like Alexa have a high return rate, which is why the Geek Squad-like at-home help becomes worth it for customers.
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