There aren't many campaign ads that truly give you a profound loss of words like Virginia Democrat Dan Helmer's new spot against Rep. Barbara Comstock (R-Va.) does. That being said, plenty of people have found things to say about it: "I've seen a lot of campaign ads. A lot. This might be the worst I've ever seen," tweeted Mic politics reporter Emily C. Singer. "I don't know who this Dan Helmer fellow is, but I hope he loses by two billion votes," chipped in Free Beacon's Alex Griswold.
Set primarily in a bar — which Helmer arrives at on his motorcycle in the intro before a Top Gun-style title, announcing that you are watching HELMER ZONE, flashes on screen — the plot of the ad centers on Helmer and a lady friend noticing that "Comstock" (a woman in a blonde wig) has just ordered a stiff drink across the room.
Rather than let Comstock enjoy her drink in peace, Helmer & Co. decide to sing her a very bad modified version of "You've Lost That Loving Feeling." A sample lyric: "You've lost that centrist feeling / 'cause you've been right wing appealing."
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If the goal is to immediately make you shut off your TV and bury the remote in the backyard, Helmer succeeds. Watch below. Jeva Lange
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