There's a massive ad on the New York City subway ripping the Knicks as 'hopeless'

(Image credit: Elsa/Getty Images)

published 3 October 2017

Riding the New York City subway has been rough lately — and it just got rougher, at least if you're a diehard Knicks fan. That's because sports network FS1 is running this campaign on the shuttle train in Manhattan:

The campaign, to be fair, asks straphangers to "pick a side," with the other half of the train being ostensibly pro-Knicks. But for those who have lost faith in Madison Square Garden's hapless hoopers, the seats are empathetic, echoing their calls for new ownership and using the likenesses of, er, prized free agent acquisitions Tim Hardaway Jr. and Joakim Noah to sell how "HOPELESS" the team is.

The Knicks open their preseason Tuesday night against their cross-river rivals, the Brooklyn Nets — their first game played since former franchise centerpiece Carmelo Anthony left town. And with Kristaps Porzingis skipping out on meetings, well, who else had a face recognizable enough to be plastered on the side of an aging train car?