CNN's new ad uses fruit to attack Trump's bogus 'fake news' claims

President Trump has slammed a whole host of news organizations as being "fake news," but his favorite target of all is CNN. On Monday, the network responded to Trump's allegations in no uncertain terms with a new ad:

"This is an apple," the ad explains, over a photo of the iconic red fruit. "Some people might try to tell you that it's a banana. They might scream 'banana, banana, banana' over and over again. They might put BANANA in all caps. You might even start to believe that this is a banana. But it's not." CNN has also switched its Twitter header to a photo of the apple with the caption "facts first."

"CNN has never been more relevant than we are now," CNN Worldwide's executive vice president and chief marketing officer Allison Gollust told Variety of the new campaign. "There's a conversation happening around journalism and media and the First Amendment. It's happening right now. We felt compelled to participate in that conversation with a brand campaign that reminds people who we are and what we do and why we do it."

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Other organizations have also used ad campaigns to hit back at Trump. The New York Times, for example, ran ads with mottos including "the truth is alternative facts are lies." The Washington Post, another frequent target of Trump's, recently changed its slogan to "Democracy dies in darkness."