Japanese marketing firm Piala is rewarding nonsmokers in the best way it knows how: with vacation days.
In September, Piala's CEO announced that employees who did not smoke would receive six extra vacation days per year, The New York Times reports. The move was aimed to encourage smokers to quit, but it's also about equality.
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Since the initiative started in September, the company says four of its employees have decided to quit smoking. Piala's CEO said he hopes incentives, not penalties, will help more employees nip their habit in the butt — er, bud.
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