This is what it's like to be a professional friend in Japan

"I am the only real father she knows."
That's what Ishii Yuichi, the 36-year-old founder of a Japanese company called Family Romance, told The Atlantic in an interview published Tuesday. Yuichi was speaking about the 12-year-old daughter of a friend who hired him for his acting services.
Yuichi's company provides actors available for hire to portray an array of personal relationships for the client, from father to husband and beyond. Yuichi said he got the idea for his business after he attempted to pose as a father to help a friend's fatherless son get into a private school. Though he failed to win his friend's son admission, the experience inspired him to start Family Romance, which now boasts a roster of 800 actors for hire.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Yuichi still takes on paid roles for his clients himself, though — including his first successful gig, the one as the father of the 12-year-old girl. Yuichi said that eight years later, he is still playing father to the girl, who is now a high school graduate. She does not know that Yuichi is not her true father.
Family Romance offers clients a "more ideal" form of reality, Yuichi told The Atlantic. "I believe the term 'real' is misguided," he said. "Take Facebook, for example. Is that real? Even if the people in the pictures haven't been paid, everything is curated to such an extent that it hardly matters."
Read the full interview at The Atlantic.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Kelly O'Meara Morales is a staff writer at The Week. He graduated from Sarah Lawrence College and studied Middle Eastern history and nonfiction writing amongst other esoteric subjects. When not compulsively checking Twitter, he writes and records music, subsists on tacos, and watches basketball.
-
The Nare Hotel: a charming hideaway on the Cornish coast
The Week Recommends Upgrade your classic seaside holiday at this five-star country house hotel
By Theo Tait Published
-
Today's political cartoons - March 6, 2025
Cartoons Thursday's cartoons - weird science, Hoover's heels, and more
By The Week US Published
-
Gilbert & George and the Communists: an 'illuminating' look at the 'peculiar' world of the art duo
The Week Recommends The collaborative art pair's journey to Moscow in 1990 is chronicled in this 'excellent' book
By The Week UK Published
-
New Mexico to investigate death of Gene Hackman, wife
speed read The Oscar-winning actor and his wife Betsy Arakawa were found dead in their home with no signs of foul play
By Peter Weber, The Week US Published
-
Giant schnauzer wins top prize at Westminster show
Speed Read Monty won best in show at the 149th Westminster Kennel Club dog show
By Peter Weber, The Week US Published
-
Beyoncé, Kendrick Lamar take top Grammys
Speed Read Beyoncé took home album of the year for 'Cowboy Carter' and Kendrick Lamar's diss track 'Not Like Us' won five awards
By Peter Weber, The Week US Published
-
The Louvre is giving 'Mona Lisa' her own room
Speed Read The world's most-visited art museum is getting a major renovation
By Peter Weber, The Week US Published
-
Honda and Nissan in merger talks
Speed Read The companies are currently Japan's second and third-biggest automakers, respectively
By Peter Weber, The Week US Published
-
Taylor Swift wraps up record-shattering Eras tour
Speed Read The pop star finally ended her long-running tour in Vancouver, Canada
By Peter Weber, The Week US Published
-
Drake claims illegal boosting, defamation
Speed Read The rapper accused Universal Music of boosting Kendrick Lamar's diss track and said UMG allowed him to be falsely accused of pedophilia
By Rafi Schwartz, The Week US Published
-
'Wicked' and 'Gladiator II' ignite holiday box office
Speed Read The combination of the two movies revitalized a struggling box office
By Peter Weber, The Week US Published