115 million Americans expected to shop Black Friday deals
An estimated 115 million Americans are expected to participate today in the annual bargains bonanza Black Friday, CBS News reports. "Unemployment has dropped, so people are really thinking that folks are going to head to the stores and head online this season," said USA Today business reporter Charisse Jones. "They're thinking sales will be up about 6 percent and $1.4 trillion will be spent by consumers."
Investment banking firm Jefferies found that only 13 percent of customers said they'd be spending more on Black Friday this year, compared to 17 percent last year, indicating that more people are shopping online throughout the month than on just one day. Adobe Analytics reports that this year's "Cyber Monday," for example, could see customers spending $6.6 billion on internet deals.
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