Isaac Larian is the billionaire CEO of one of the world's largest privately held toy companies, and he wants your help saving Toys 'R' Us.
Larian's company, MGA Entertainment, is behind several well-known brands, including Little Tikes. He said that along with other investors, he will pledge $200 million of the $1 billion necessary to bid on 400 Toys 'R' Us stores that are being liquidated. The rest of the money would be raised through a GoFundMe campaign, with donors receiving special items depending on how much they give. "There is nothing quite like the joy and and awe of a child walking through the aisles of a Toys 'R' Us store," he said in a statement. "I want to preserve that innocent experience for future generations. We can't sit back and just let that disappear."
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