Crazy Rich Asians leads box office again, earning nearly as much as opening weekend

Crazy Rich Asians led the box office for the second straight weekend, bringing in an estimated $25 million, The New York Times reported Sunday.

The romantic comedy's second-weekend haul was down just 6 percent from its debut weekend, a feat rarely seen in Hollywood as most films drop sharply after their opening splash. Incredibles 2, for example, fell by 56 percent between its first and second weekends. "I've been telling my team that Bigfoot sightings are more common than 0 percent Saturday drops," Jeff Goldstein, distribution chief for Warner Bros., told USA Today.

In another noteworthy success for the film, the audience appears to be broadening to different demographic groups as word-of-mouth builds buzz. Over opening weekend, the movie's audience was 44 percent Asian-American, Goldstein said, which dropped to 27 percent the second weekend. Few films compare in their "hold" over the box office.

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Crazy Rich Asians now has made $76.8 million domestically, with a smaller haul of $7.1 million overseas. The Warner Bros. film was the first major studio movie with a mostly Asian cast since The Joy Luck Club, which was in theaters 25 years ago. Crazy Rich Asians has exceeded expectations by so much that the studio has already started working on a sequel.