In the immortal words of Sir Mix-a-Lot: "Baby got back." And Ikea wants to use that back to make big bucks.
The Swedish furniture chain recently announced that it is partnering with e-sports group Area Academy and 3-D printing company Unyq to bring customizable chairs to gamers, reports Fast Company. Getting your butt scanned for a chair may sound funny, but sitting comfortably is no joke — especially when the average gamer is glued to a chair for at least six hours a week. That's why the three companies are joining forces "to develop ergonomic equipment for a better gaming experience."
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