Brewing titan Bill Coors died Saturday at his home, beer conglomerate Molson Coors has announced. He was 102.
The grandson of Coors founder Adolph Coors, Bill helped transform his family's brand into a national empire. He was responsible for the introduction of recyclable aluminum beer cans in 1959, shifting the industry away from tin-lined steel packaging that was costlier and affected product taste. Coors also pioneered one of the country's first company wellness centers for employees and remained engaged with Molson Coors until age 100, acting as a beer taster in later years.
"Our company stands on the shoulders of giants like Bill Coors,” said Molson Coors CEO Mark Hunter. "His dedication, hard work, and ingenuity helped shape not only our company but the entire beer industry."
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Coors is survived by three children, seven grandchildren, and four great-grandchildren.
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