Candidates in Utah's midterm elections races are unusually obsessed with the budget.
Meanwhile, candidates in South Dakota and Kansas care a lot about taxes. And only one chunk of Louisiana really wants to talk about the economy, a Bloomberg analysis of TV ads from Senate, House, and gubernatorial races across the country shows.
Based on analysis of more than 3 million midterm election ads, Bloomberg has found that health care is the most-discussed issue in 45 media markets across the country. It's the overwhelming pale green in the map Bloomberg put together to illustrate what candidates have talked about the most. Other issues seem purely local, like the "pro-Trump" rhetoric that dominates Tennessee and spills into surrounding states.
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This map doesn't mean public safety isn't being talked about outside the pink patches of Texas. Colors and labeled issues are simply the No. 1 topic on TV ads in the marked ads, Bloomberg notes. And in a few more maps, Bloomberg notes which topics are being pushed by Republican or Democratic candidates, and how strongly. Check out a more detailed breakdown at Bloomberg.
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