CBS just took Super Bowl viewers to a dimension not only of sight and sound but of mind with a brand new TV spot for The Twilight Zone.
The commercial that aired Sunday night was cleverly disguised to at first not look like an ad at all, starting off with a cut back to the game from a break. But after some glitching, as if the broadcast is being interrupted, we see a completely empty stadium as Jordan Peele himself emerges and delivers a Rod Serling-esque monologue.
"Witness an empty space filled with thousands of screaming people," he says. "A man both nowhere and everywhere at the same time. Answers are new questions. The unthinkable is the expected. When truth is not the truth, what dimension are you even in?" The ad concludes with Peele disappearing through the iconic door from the show's intro as the theme song kicks in.
This is the third revival of the classic 1959 Rod Serling anthology series, with Peele taking over hosting and producing duties. Episodes will feature Adam Scott, Kumail Nanjiani, John Cho, Jessica Williams, Allison Tolman, Jacob Tremblay, Steven Yeun, and Greg Kinnear among other stars. It will premiere on April 1 exclusively on CBS All Access. Check out the Super Bowl spot below. Brendan Morrow