Mark Zuckerberg just doesn't have that Tim Cook magic.
The Facebook CEO took the stage at his company's annual F8 developer conference on Tuesday, and immediately adopted an Apple Special Event tone to talk about Facebook's increasingly dismal privacy track record. As these four examples make clear, it wasn't too pretty.
1. This big slide that says "The future is private." It's funny not only because of Facebook's recent developments, but because, as The New York Times' Kevin Roose points out, Zuckerberg said back in 2010 that privacy was no longer a "social norm."
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
SUBSCRIBE & SAVE
Sign up for The Week's Free Newsletters
Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.
Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.
Latest Videos FromThe Week
2. The uncomfortable polls. Those who tuned in via Facebook Live were greeted with some fun, interactive questions to gauge whether Zuckerberg's stuttering speech changed viewers' minds.
3. Every applause/laugh line. While Zuckerberg stopped short of a Jeb Bush moment, he did pause awkwardly after pretty much every sentence in search of validation, which he did not get.
4. His Oprah moment. This one got perhaps the most applause all day, and even a "thank you, Mark" from someone in the audience. After unveiling some new additions to the Oculus family, Zuckerberg promised everyone an Oculus Quest VR headset when the new gear rolls out next month.
Zuckerberg did drop a few other announcements during the keynote, saying that a new Facebook web interface and app with a lot less blue were rolling out in the U.S. on Tuesday. You can also expect updates to Facebook's events and groups and an international rollout for the Facebook Portal system.
