Universal announces Epic Universe in escalation of Orlando theme park arms race


Universal is getting ready to expand its theme park world once again just as Disney prepares to make the jump to lightspeed.
Universal Parks & Resorts on Thursday announced its fourth theme park in Orlando, which is being called Epic Universe. This will be in addition to the existing parks Universal Studios Florida, Islands of Adventure, and Volcano Bay.
Comcast CEO Brian Roberts said in a statement that Epic Universe "represents the single-largest investment Comcast NBCUniversal has made in its theme park business and in Florida overall."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Nobody knows what will occupy this new universe, though, as Universal provided scant few details other than vaguely but confidently declaring that it will "create an entirely new level of experience that forever changes theme park entertainment." Super Nintendo World, however, is one possibility, as are more Harry Potter related attractions, notes the Tampa Bay Times. The park is to also to include an entertainment center, as well as hotels, shops, and restaurants.
Universal did release a logo and concept art for the new park, even as no actual attractions were specified. The park will be a few miles away from the resort and located on a 750-acre site.
This announcement, The Washington Post notes, comes less than a month before Disney is set to open its highly-anticipated Star Wars Galaxy's Edge area in Disney World after already debuting it at Disneyland, with this already being seen as Disney's answer to Universal's The Wizarding World of Harry Potter. Dennis Speigel, the president of consulting firm International Theme Park Services, told the Post, "this is a major competitive program with Disney, there's no question about it."
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
US to take 15% cut of AI chip sales to China
Speed Read Nvidia and AMD will pay the Trump administration 15% of their revenue from selling artificial intelligence chips to China
-
NFL gets ESPN stake in deal with Disney
Speed Read The deal gives the NFL a 10% stake in Disney's ESPN sports empire and gives ESPN ownership of NFL Network
-
Samsung to make Tesla chips in $16.5B deal
Speed Read Tesla has signed a deal to get its next-generation chips from Samsung
-
FCC greenlights $8B Paramount-Skydance merger
Speed Read The Federal Communications Commission will allow Paramount to merge with the Hollywood studio Skydance
-
Tesla reports plummeting profits
Speed Read The company may soon face more problems with the expiration of federal electric vehicle tax credits
-
Dollar faces historic slump as stocks hit new high
Speed Read While stocks have recovered post-Trump tariffs, the dollar has weakened more than 10% this year
-
Economists fear US inflation data less reliable
speed read The Labor Department is collecting less data for its consumer price index due to staffing shortages
-
Crypto firm Coinbase hacked, faces SEC scrutiny
Speed Read The Securities and Exchange Commission has also been investigating whether Coinbase misstated its user numbers in past disclosures