There's bad and then there's gasp-out-loud, cringe-so-hard, ask-rhetorically-how-on-Earth-anyone-thought-this-was-a-good-idea bad. A new Dior campaign for its men's fragrance Sauvage is, well, the latter.
Touted as being "an authentic journey deep into the Native American soul in a sacred, founding, and secular territory" — which, what — the online ad campaign prominently features a Native American spirit dancer. Again, this perfume is called Sauvage.
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