Apple wants to make slow-mo self-portraits — and the word 'slofies' — a thing
Apple at its latest iPhone event unleashed the unfortunate new word "slofies," its term for slow-motion selfies, upon unsuspecting viewers everywhere.
The company officially announced on Tuesday the iPhone 11, its new dual-camera smartphone. It comes equipped with one wide camera and one ultra-wide camera, and Apple touted it as having the "highest quality video ever in a smartphone."
And how might the iPhone 11's powerful new technology be put to use? Apparently, taking something called a "slofie."
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
During its presentation, Apple showed a whole video dedicated to the exciting ability to take slow-motion selfies, using the most unappealing example imaginable and ending its promo by slapping the word "slofie" on screen for all to shudder at and tweet their horror about.
Other features for the iPhone 11 touted by Apple included the ability to take photos of your pets with portrait mode; thankfully, however, it resisted the temptation to attempt to coin the word "petrait." For true slofie believers, the iPhone 11 will cost $699 and will be available for pre-order on Sept. 13.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
Wilde Cambridge: home-away-from-home in a prime city spotThe Week Recommends This laid-back aparthotel is the perfect base for a weekend of exploring
-
The best alcohol-free alternatives for Dry JanuaryThe Week Recommends Whether emerging from a boozy Christmas, or seeking a change in 2026, here are some of the best non-alcoholic beers, wines and spirits to enjoy
-
A lemon-shaped exoplanet is squeezing what we know about planet formationUnder the radar It may be made from a former star
-
TikTok secures deal to remain in USSpeed Read ByteDance will form a US version of the popular video-sharing platform
-
Unemployment rate ticks up amid fall job lossesSpeed Read Data released by the Commerce Department indicates ‘one of the weakest American labor markets in years’
-
US mints final penny after 232-year runSpeed Read Production of the one-cent coin has ended
-
Warner Bros. explores sale amid Paramount bidsSpeed Read The media giant, home to HBO and DC Studios, has received interest from multiple buying parties
-
Gold tops $4K per ounce, signaling financial uneaseSpeed Read Investors are worried about President Donald Trump’s trade war
-
Electronic Arts to go private in record $55B dealspeed read The video game giant is behind ‘The Sims’ and ‘Madden NFL’
-
New York court tosses Trump's $500M fraud fineSpeed Read A divided appeals court threw out a hefty penalty against President Trump for fraudulently inflating his wealth
-
Trump said to seek government stake in IntelSpeed Read The president and Intel CEO Lip-Bu Tan reportedly discussed the proposal at a recent meeting
