Cory Booker's new campaign slogan is 'dagnabbit'

Cory Booker sticker reading vote dagnabbit.

(Image credit: CoryBooker.com)

published 13 September 2019

Sen. Cory Booker (D-N.J.) has somehow become the oldest person in the 2020 race.

Okay, so Booker didn't literally age a few dozen years, but his use of the folksy term "dagnabbit" did turn some heads during Thursday night's debates. So in what could be an attempt to preserve his internet-savvy reputation, Booker quickly turned his favorite exclamation into a campaign slogan.

Booker first brought up the term in a question about school segregation, in which he talked about raising teacher salaries as mayor of Newark, New Jersey. "And we didn't stop there. Yeah, we closed poor-performing charter schools, but, dagnabbit, we expanded high-performing charter schools," he continued. It also got a shortened second appearance before Booker bemoaned the documentary Street Fighter's Oscar loss to "March of the dagnab Penguins." And apparently, this odd word choice has persisted for years.

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Kathryn is a graduate of Syracuse University, with degrees in magazine journalism and information technology, along with hours to earn another degree after working at SU's independent paper The Daily Orange. She's currently recovering from a horse addiction while living in New York City, and likes to share her extremely dry sense of humor on Twitter.