Trump's campaign reportedly wanted to use facial-recognition tech on supporters at MAGA rallies


President Trump's increasingly frequent campaign-style rallies are actually the central pillar of his re-election campaign. The rallies are "more meticulously produced than the loose and thinly staffed events of four years ago," The Wall Street Journal reports, and "the campaign has turned them into giant, roving field offices that vacuum up personal data from rallygoers, register new voters, and sign up his most enthusiastic supporters as volunteers." And some of that personal data vacuuming is apparently pretty in-your-face.
Trump campaign manager Brad Parscael "discussed with political operatives the possibility of using facial recognition at rallies to help analyze reactions from supporters, but was told by at least one company that the technology wasn't reliable yet," the Journal reports, citing people familiar with the conversations. For what it's worth, a campaign spokesman told the Journal that Parscale never pursued that technology.
"Breathe that in for a second," Politico's Playbook team wrote Tuesday evening. "The Trump campaign was considering using facial recognition technology to identify its rallygoers. Republicans have been skeptical of the government using it because many consider it obtrusive and untested. A private entity — the Trump campaign — was considering it. This is a huge scoop that gives us a unique view into the president's campaign." Read more about Trump's rally machine, and why he thinks he thinks he can bring his Cabinet along, at The Wall Street Journal.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.
-
Today's political cartoons - May 10, 2025
Cartoons Saturday's cartoons - artificial intelligence, cryptocurrency, and more
-
5 streetwise cartoons about defunding PBS
Cartoons Artists take on immigrant puppets, defense spending, and more
-
Dark chocolate macadamia cookies recipe
The Week Recommends These one-bowl cookies will melt in your mouth
-
Amazon launches 1st Kuiper internet satellites
Speed Read The battle of billionaires continues in space
-
Test flight of orbital rocket from Europe explodes
Speed Read Isar Aerospace conducted the first test flight of the Spectrum orbital rocket, which crashed after takeoff
-
Apple pledges $500B in US spending over 4 years
Speed Read This is a win for Trump, who has pushed to move manufacturing back to the US
-
Microsoft unveils quantum computing breakthrough
Speed Read Researchers say this advance could lead to faster and more powerful computers
-
TikTok's fate uncertain as weekend deadline looms
Speed Read The popular app is set to be banned in the U.S. starting Sunday
-
Appeals court kills FCC net neutrality rule
Speed Read A U.S. appeals court blocked Biden's effort to restore net-neutrality rules
-
Judge rejects Elon Musk's $56B pay package again
Speed Read Judge Kathaleen McCormick upheld her rejection of the Tesla CEO's unprecedented compensation deal
-
DOJ seeks breakup of Google, Chrome
Speed Read The Justice Department aims to force Google to sell off Chrome and make other changes to rectify its illegal search monopoly