Former Obama campaign advisers Axelrod and Plouffe urge Biden to 'up the tempo'
David Axelrod, a former senior strategist for Barack Obama's presidential campaigns, and David Plouffe, Obama's 2008 campaign manager, have a message for former Vice President: "up the tempo."
In an op-ed published Monday in The New York Times, Axelrod and Plouffe said that while Biden's presidential campaign "has taken impressive steps" recently, the presumptive Democratic nominee will have to continue that momentum, especially in the digital realm, if he's out to outmaneuver the Trump re-election campaign — which has fully embraced social media — before November's general election. "Online speeches from his basement won't cut it," the op-ed reads.
But they don't want Biden to be simply more active in the digital sphere. The content matters, too, and they're urging him to throw out his civility playbook. "You don't defeat an incumbent by playing defense," Axelrod and Plouffe wrote.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Instead, they want Biden to "behave more like an insurgent" while using "facts, humor, and mockery" to take advantage of the opportunities Trump provides. "It isn't hard to get a rise out of this thin-skinned president and knock him off his game," the Obama advisers wrote. "Be a speedboat, not a battleship. Make him react to you." Read more at The New York Times.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Tim is a staff writer at The Week and has contributed to Bedford and Bowery and The New York Transatlantic. He is a graduate of Occidental College and NYU's journalism school. Tim enjoys writing about baseball, Europe, and extinct megafauna. He lives in New York City.
-
Can Mike Johnson keep his job?Today's Big Question GOP women come after the House leader
-
A postapocalyptic trip to Sin City, a peek inside Taylor Swift’s “Eras” tour, and an explicit hockey romance in December TVthe week recommends This month’s new television releases include ‘Fallout,’ ‘Taylor Swift: The End Of An Era’ and ‘Heated Rivalry’
-
‘These accounts clearly are designed as a capitalist alternative’Instant Opinion Opinion, comment and editorials of the day
-
Trump tightens restrictions for work visasSpeed Read The length of work permits for asylum seekers and refugees has been shortened from five years to 18 months
-
Supreme Court revives Texas GOP gerrymanderSpeed Read Texas Republicans can use the congressional map they approved in August at President Donald Trump’s behest
-
Boat strike footage rattles some lawmakersSpeed Read ‘Disturbing’ footage of the Sept. 2 attack on an alleged drug-trafficking boat also shows the second strike that killed two survivors who were clinging to the wreckage
-
Trump boosts gas cars in fuel economy rollbackspeed read Watering down fuel efficiency standards is another blow to former President Biden’s effort to boost electric vehicles
-
Hegseth’s Signal chat put troops in peril, probe findsSpeed Read The defense secretary risked the lives of military personnel and violated Pentagon rules, says new report
-
Trump pardons Texas Democratic congressmanspeed read Rep. Henry Cuellar was charged with accepting foreign bribes tied to Azerbaijan and Mexico
-
GOP wins tight House race in red Tennessee districtSpeed Read Republicans maintained their advantage in the House
-
Trump targets ‘garbage’ Somalis ahead of ICE raidsSpeed Read The Department of Homeland Security will launch an immigration operation targeting Somali immigrants in the Minneapolis-St. Paul area
