AMC to start reopening its movie theaters next week — and selling tickets for 15 cents

An AMC theater remains closed on March 17, 2020 in New York City. Schools, businesses and most places where people congregate across the country have been shut down as health officials try to
(Image credit: Victor J. Blue/Getty Images)

AMC Theatres hopes to bring consumers back to the movies amid the COVID-19 pandemic by giving tickets away almost for free — at least for a day.

The theater chain has announced it will begin reopening its U.S. locations, which closed nationwide in March due to the coronavirus pandemic, on Aug. 20. And on that first day back open, it will sell tickets for just 15 cents. The company framed this as its way of celebrating the 100-year anniversary of its founding by offering 1920 prices, although it's clearly also an effort to entice moviegoers to return to theaters that have been shuttered for months. Following this 15 cent promotion, AMC will sell tickets to classic movies like Back to the Future and Ghostbusters for $5.

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Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.