AMC to start reopening its movie theaters next week — and selling tickets for 15 cents

An AMC theater remains closed on March 17, 2020 in New York City. Schools, businesses and most places where people congregate across the country have been shut down as health officials try to
(Image credit: Victor J. Blue/Getty Images)

AMC Theatres hopes to bring consumers back to the movies amid the COVID-19 pandemic by giving tickets away almost for free — at least for a day.

The theater chain has announced it will begin reopening its U.S. locations, which closed nationwide in March due to the coronavirus pandemic, on Aug. 20. And on that first day back open, it will sell tickets for just 15 cents. The company framed this as its way of celebrating the 100-year anniversary of its founding by offering 1920 prices, although it's clearly also an effort to entice moviegoers to return to theaters that have been shuttered for months. Following this 15 cent promotion, AMC will sell tickets to classic movies like Back to the Future and Ghostbusters for $5.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us
Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.