The RNC's love letter to Donald Trump


If last week’s DNC resembled an earnest and slightly inelegant telethon designed to sell America on the Democratic Party and its presidential ticket of Joe Biden and Kamala Harris, the RNC on its opening night quickly became a one-note commercial conveying a single, relentless message: Thank you, Donald J. Trump for being the greatest, best, most wonderful, accomplished president a human being could possibly imagine.
The message echoed through slick promotional videos; in speeches from ordinary Americans and Republican candidates and officials, delivered live and on tape; and in Trump's own awkward appearances at the White House, first with seven unmasked first responders who obsequiously thanked the president one-by-one for his steadfast and fearless leadership in the fight against the coronavirus pandemic, and then with six former hostages held by foreign governments, who were equally impatient to express their great gratitude to the president for their rescue.
It wasn't just a message. It was a benediction. A mantra repeated in segment after segment by everyone who stood or sat before a camera. Each of them was eager — nay, zealous — to express their love for their dear leader.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
It was exceedingly creepy. But also politically peculiar. Just as the DNC ran the risk of placing too much emphasis on Trump’s awfulness when nearly everyone in the country has already formed firm opinions of him, so the RNC is gambling that its pro-Trump propaganda spots might lead significant numbers of Americans to say, "You know, I guess Trump is pretty great after all!"
But of course, as New York Times columnist David Brooks pointed out on Twitter, the audience for this event isn't really voters at large. It’s just one voter: Donald Trump. "The whole convention is to make his lonely soul feel affirmed."
And so it is. With the rest of us left to watch slack-jawed from the sidelines.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Damon Linker is a senior correspondent at TheWeek.com. He is also a former contributing editor at The New Republic and the author of The Theocons and The Religious Test.
-
September 13 editorial cartoons
Cartoons Saturday's political cartoons include court-approved racial profiling and America's moral compass
-
Giorgio Armani obituary: designer revolutionised the business of fashion
In the Spotlight ‘King Giorgio’ came from humble beginnings to become a titan of the fashion industry and redefine 20th century clothing
-
Crossword: September 13, 2025
The Week's daily crossword puzzle
-
Graphic videos of Charlie Kirk’s death renew debate over online censorship
Talking Points Social media ‘promises unfiltered access, but without guarantees of truth and without protection from harm’
-
Trump's drug war is now a real shooting war
Talking Points The Venezuela boat strike was 'not a mere law enforcement action'
-
Truck drivers are questioning the Trump administration's English mandate
Talking Points Some have praised the rules, others are concerned they could lead to profiling
-
Gavin Newsom's Trump-style trolling roils critics while thrilling fans
TALKING POINTS The California governor has turned his X account into a cutting parody of Trump's digital cadence, angering Fox News conservatives
-
Costco is at the center of an abortion debate
Talking Points The decision to no longer stock the abortion pill came following a pressure campaign by conservatives
-
What does occupying Gaza accomplish for Israel?
Talking Points Risking a 'strategic dead-end' in the fight against Hamas
-
Ghislaine Maxwell: angling for a Trump pardon
Talking Point Convicted sex trafficker's testimony could shed new light on president's links to Jeffrey Epstein
-
Does depopulation threaten humanity?
Talking Points Falling birth rates could create a 'smaller, sadder, poorer future'