Wednesday marked the third night of the Republican National Convention, but you wouldn't have known it by glancing at social media. "As of Wednesday night, no RNC-related topics showed up in Twitter's trending tab or in Google's real-time search trends," NBC News reports.
Instead, Americans were distracted by news of Hurricane Laura, the NBA boycott, and the arrest of the shooting suspect in Kenosha, Wisconsin. Even #NationalDogDay and Married at First Sight were commanding more attention when the Republican convention began at 8:30 p.m. ET.
The RNC had a rocky start to its convention, with viewership down 26 percent its first night from the first night of the 2016 RNC; it was also 13 percent lower than viewership of the first night of the Democratic National Convention, Axios reports. Viewership bumped up by 2 million on the RNC's second night, with its marquee speech by first lady Melania Trump, ultimately totaling 19.4 million viewers across 11 networks.