Joe Biden is campaigning on Animal Crossing


Democratic presidential nominee Joe Biden's next campaign stop: ... Animal Crossing?
The Biden campaign on Tuesday made its way into the wildly popular Nintendo Switch game Animal Crossing: New Horizons, launching official yard signs that players can decorate their islands with, The Verge reports.
New Horizons, which became a phenomenon after debuting on the Switch in March as gamers headed into coronavirus quarantine, takes place on an island that can be customized by the player, and downloading an app allows users to upload images into the game. By scanning QR codes provided by the Biden campaign on Tuesday, Democrats can prominently display their support for the Biden-Harris ticket via yard signs both outside their real homes and their virtual ones.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Christian Tom, the Biden campaign's director of digital partnerships, told The Verge in a statement that Animal Crossing provides "an exciting new opportunity for our campaign to engage and connect Biden-Harris supporters," adding that it's a way to "meet voters where they are and bring our supporters together" and teasing "more digital swag, voter education tools, and organizing efforts" to come in the game.
In fact, the Biden campaign isn't just releasing the signs, but also "seeding the designs with a handful of gaming influencers who will be sharing their gameplay with the merch throughout the day," The Verge writes.
Given that Animal Crossing allows players to meet up on one island within the game, could a Biden campaign rally that takes place entirely within New Horizons be next? And should Biden be elected, could we be looking at Treasury Secretary Tom Nook?
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
Deaf Republic: ‘an experimental epic of war and resistance’
The Week Recommends Ukrainian-American writer Ilya Kaminsky’s poetry collection is brought to the stage in this ‘enthralling’ production
-
The Week US subscriptions FAQ
How to manage your subscription, get digital access, enquire about delivery problems and renew gift subscriptions
-
10 upcoming albums to stream during spooky season
The Week Recommends As fall arrives, check out new albums from Taylor Swift, Jeff Tweedy, the Lemonheads and more
-
Florida erases rainbow crosswalk at Pulse nightclub
Speed Read The colorful crosswalk was outside the former LGBTQ nightclub where 49 people were killed in a 2016 shooting
-
Trump says Smithsonian too focused on slavery's ills
Speed Read The president would prefer the museum to highlight 'success,' 'brightness' and 'the future'
-
Trump to host Kennedy Honors for Kiss, Stallone
Speed Read Actor Sylvester Stallone and the glam-rock band Kiss were among those named as this year's inductees
-
White House seeks to bend Smithsonian to Trump's view
Speed Read The Smithsonian Institution's 21 museums are under review to ensure their content aligns with the president's interpretation of American history
-
Charlamagne Tha God irks Trump with Epstein talk
Speed Read The radio host said the Jeffrey Epstein scandal could help 'traditional conservatives' take back the Republican Party
-
CBS cancels Colbert's 'Late Show'
Speed Read 'The Late Show with Stephen Colbert' is ending next year
-
Shakespeare not an absent spouse, study proposes
speed read A letter fragment suggests that the Shakespeares lived together all along, says scholar Matthew Steggle
-
New Mexico to investigate death of Gene Hackman, wife
speed read The Oscar-winning actor and his wife Betsy Arakawa were found dead in their home with no signs of foul play