Quibi reportedly explores a possible sale as it's set to miss its subscriber target 'by a large margin'

Quibi CEO Meg Whitman speaks about the short-form video streaming service for mobile Quibi during a keynote address January 8, 2020 at the 2020 Consumer Electronics Show (CES) in Las Vegas, N
(Image credit: ROBYN BECK/AFP via Getty Images)

Quibi is evidently already looking at a potential sale within the same year as its launch.

The struggling streaming service that splits its video content up into "quick bites" and debuted in April is "exploring several strategic options including a possible sale," The Wall Street Journal reported on Monday. This comes as the service, the Journal writes, "struggles to sign up subscribers" and is reportedly "on pace to miss its initial paid subscriber target by a large margin."

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Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.