Biden will go on tour selling the American Rescue Plan


After President Biden signs the $1.9 trillion American Rescue Plan on Friday afternoon, he's planning to embark on a tour across the country promoting the COVID-19 relief package, White House Press Secretary Jen Psaki said Wednesday.
Biden has received calls from Democratic lawmakers and strategists to make it clear he and the party should receive credit for the stimulus, and his team is reportedly trying to figure out a clear strategy to do just that. In response to the 2008 financial crisis, Congress passed a major stimulus bill in 2009, former President Barack Obama's first year in office, but Democrats believe the plan never got the recognition it deserved for revitalizing the economy, The Washington Post reports.
So, the White House wants to get ahead of Republican opposition this time around. "It will really take a sustained drumbeat to make sure everyone understands what's in that package," Ben LaBolt, a Democratic strategist close to the White House, told the Post. "The important thing is the communication campaign and that it's sustained over time, like a presidential campaign. Everyone has to hear the message seven times to remember it. One event, one signing ceremony, is not going to cover it."
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The administration reportedly tinkered with the idea of putting Biden's name on individual stimulus checks, but opted against it, so it appears the tour, which is reportedly still taking shape, will be the initial promotional vehicle. Read more at The Washington Post.
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Tim is a staff writer at The Week and has contributed to Bedford and Bowery and The New York Transatlantic. He is a graduate of Occidental College and NYU's journalism school. Tim enjoys writing about baseball, Europe, and extinct megafauna. He lives in New York City.
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