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Is Fifa selling football’s soul?
Plans to sell stake in World Cup to private investors ‘crosses a line that football’s governing institutions should never cross’
After a World Cup dominated by hydration “ad” breaks, political interference and match-rigging conspiracies, football’s biggest prize really is, “it seems, for sale”, said Alyson Rudd in The Times.
Under plans drawn up by Fifa President Gianni Infantino, football’s world governing body would retain majority control of the tournaments it runs, including the men’s and women’s World Cup and Club World Cup, under a new company, the Fifa Forward Enterprise (FFE).
But a minority stake would be offered to each of Fifa’s 211 member associations and, controversially, to private investors. Infantino would be installed as “commissioner” when his term as Fifa president ends in 2031, a role that “could potentially earn him tens of millions of pounds”, sources have told The Times, which broke the story.
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“This crosses a line that football’s governing institutions should never cross,” European football’s governing body Uefa said in a statement. “The soul and governance of football are not assets to trade – especially with zero transparency as to who gains financially.”
What did the commentators say?
For once, public outrage at the proposals is entirely justified and understandable “because it ties together so many of the extremes that have been pushing, pulling and twisting football, let alone the world, for so long”, said Miguel Delaney in The Independent.
To muddy the waters further, the Financial Times has reported that Joshua Kushner, the brother of Jared Kushner, Donald Trump’s son-in-law, is being lined up to lead the $20 billion commercial part of the deal through his Thrive Eternal investment fund.
Infantino “understands political and commercial power”, said the FT. And “in the latest battle for football’s soul and spoils”, the 56-year-old Swiss “has a key ally in Trump and, many suspect, the support of Fifa members around the world”.
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Purists may decry the commercialisation of the beautiful game, but this has been happening for decades. Football’s “owners and exploiters have long seen the matches themselves as mere 90-minute sections of legacy content”, said Marina Hyde in The Guardian. These “would be far better relegated to the second, third or even fourth tier behind such always-on output as branded content, shareable clips, behind-the-scenes footage, lifestyle and commerce”.
Others will say that what Fifa is proposing is “no different to the commercial entities that the likes of the French and Spanish leagues have created and sold stakes in to private-equity funds”, said Matt Slater on The Athletic. The German and Italian leagues have debated “the same move for several years” too, and the strategy has been tried in other sports such as Formula 1 and golf’s PGA Tour.
What next?
Fifa insists the plans are still in the consultation phase, but “if this escapade succeeds, the trickle-down effect would be unpalatable”, said Rudd in The Times. It would, for example, “reinvigorate those who wanted a breakaway European Super League so feared by the fans and then so valiantly protested against”.
Selling off a slice of the World Cup “should be the cue for outright rebellion”, said Oliver Brown in The Telegraph. Given European teams made up six of the eight men’s World Cup quarter-finalists this year and three of the four semi-finalists, Uefa “should have the courage of its convictions and issue a warning to secede”.
That “will almost certainly never happen”, though. “These scandals follow a time-honoured pattern: politicians fulminate, a few federations speak out, and then Infantino ploughs ahead regardless.”
