The World Cup kicked off this week – but in the days leading up to it, “no one seemed all that excited”, said Jonathan Lemire in The Atlantic. The tournament will feature 48 nations playing 104 fixtures in 16 cities across the US, Canada and Mexico, and will give a stage to “some of the most famous people on Earth” – from Harry Kane to Kylian Mbappé. Yet for many, it is “surrounded by angst”.
Ticket prices are “astronomical”. Fifa has introduced “dynamic pricing”, so a seat at the final could set you back $10,000, and demand for many matches has slumped. Prices for everything from parking to accommodation have been vastly inflated: Airbnbs near New Jersey’s MetLife Stadium, where the final is being played, cost up to $17,000 for three nights. America’s relations with its co-hosts are strained, and there are fears of cartel violence in Mexico.
“Hanging over it all is the war in Iran, particularly because it was started by the guy to whom the tournament’s organisers recently awarded a peace prize.”
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This expanded World Cup will be the largest and most commercially driven in history, said Jason Burt in The Daily Telegraph.
Gianni Infantino, the Fifa president, wants “every match to be a money-spinning event” akin to the US Super Bowl: the fans are being treated like a “cash machine”. It’s also likely to be the “most politicised”. There have already been stories of Iranian players and staff struggling to secure visas; and progressives have voiced alarm that America’s immigration agency, Ice, is being used to provide stadium security. As for Donald Trump, he can be counted on to “hijack proceedings” in a cringeworthy way.
Some have already dubbed this the “Maga World Cup”, said Simon Kuper in the FT. But Trump might not see much benefit from it: all 11 of the US cities hosting games voted Democrat in their most recent elections, and there is a good chance of anti-Trump protests at matches.
Hard to mess up
But what of the football itself, asked US Women's National Team head coach Emma Hayes in The Guardian. The favourites for the tournament include Spain, France, Argentina and, yes, England; but much will depend on how well squads adapt to the stifling heat, games at high altitude, and having to play across four different time zones.
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Before every major sporting event, “people foresee a nightmare”, said Will Leitch in The Washington Post. And then, when the games begin, everyone just enjoys them. Maybe some things will go wrong. But the World Cup is the one event that captures the interest of the whole planet. It’s hard to make a mess of it, “no matter how hard you might try”.
