The Daily Show creators recount stealing Stephen Colbert from Good Morning America


On its 25th anniversary, The Daily Show's creators are looking back on how Stephen Colbert made the jump from real news to fake news.
The iconic Comedy Central series celebrates its 25th anniversary Thursday, and creators Madeleine Smithberg and Lizz Winstead delved into its origins in an interview with The New York Times. Among the details they discussed was hiring Colbert as a correspondent based on seeing his subtly funny work on Good Morning America.
"I saw Colbert doing pieces on Good Morning America as a correspondent, and I was like, 'He is saying some things that nobody is catching that are really funny, and it feels like he is playing a correspondent," Winstead said. "He should be on The Daily Show. I went to Madeleine and I said, 'I don't know that GMA understands how funny he is, and we should steal him."
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Colbert's GMA stint was brief, but a segment from 1997 featuring him reporting on a Rube Goldberg machine competition is available on YouTube. According to The Hollywood Reporter, this was the only one of Colbert's segments to ever make it to air. He would go on to be such a hit on The Daily Show that he'd get his own spinoff, The Colbert Report, which eventually led him to his current gig on The Late Show. Of course, Colbert was far from the only comedian to become a major star thanks to The Daily Show.
"After four or five months, I called back Mike August at William Morris, and I go, 'Do you have another one like Stephen Colbert?'" Smithberg recalled to the Times. "And he goes, 'As a matter of fact, I do: It's his best friend and writing partner Steve Carell.' So I go, 'OK, when can he start?'" And the rest, as they say, is history.
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Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
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