Anti-social networking – or how secrecy became all the rage

Cloak pulls in public location data to help you avoid people – and it's just the tip of the iceberg

I ONCE had the misfortune of taking a new crush to my favourite restaurant before I had quite ended things with the fellow I was dating.

I was happily chatting away to the new guy when I was passed a note. Opening it, I found in a familiar script a request for a cigarette (it was the 1990s). To my rising horror, I discovered that my still current – though not for long – fellow was sitting ten tables down, grimacing at me.

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Edie Lush is a journalist and communications coach. She is executive editor of Hub Culture and has been associate editor of Spectator Business, a political analyst for Hedge Fund Omega Partners and UBS, and a reporter for Bloomberg Television.