Black Friday sales launch holiday season as shoppers squeezed by inflation

Black Friday tag and mannequin.
(Image credit: Kena Betancur/Getty Images)

The holiday shopping season kicks off unofficially with Black Friday, but post-Thanksgiving crowds are expected to be watching every dollar this year as continued high inflation threatens their buying power.

The National Retail Federation projects holiday sales to grow 6 percent to 8 percent, down from a strong 13.5 percent last year and possibly marking a decline after adjusting for inflation. Recent data has shown that Americans are increasingly holding out for big discounts, or replacing luxury goods with less expensive alternatives. Shoppers also are more likely to choose "buy now, pay later" options this year and pay in installments, according to The Associated Press.

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Brigid Kennedy

Brigid Kennedy worked at The Week from 2021 to 2023 as a staff writer, junior editor and then story editor, with an interest in U.S. politics, the economy and the music industry.