Commissioner: Ads on NBA jerseys 'inevitable' within five years

Patrick McDermott/Getty Images

Commissioner: Ads on NBA jerseys 'inevitable' within five years
(Image credit: Patrick McDermott/Getty Images)

NBA jerseys are soon going to closely resemble a NASCAR uniform. NBA Commissioner Adam Silver said today it's "inevitable" that the league's uniforms are going to be plastered with several corporate logos within the next five years.

Several of the league's major sponsors, like Coca-Cola, Samsung, and State Farm, have expressed interest in placing their logos on players' jerseys. Since this practice is common in the British Premier League, NASCAR, and international soccer leagues, Silver argued that fans are already used to it. "I think it's going to become more acceptable and more commonplace," he told Ad Age.

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Jordan Valinsky is the lead writer for Speed Reads. Before joining The Week, he wrote for New York Observer's tech blog, Betabeat, and tracked the intersection between popular culture and the internet for The Daily Dot. He graduated with a degree in online journalism from Ohio University.