Donald Trump is starting to spend his promised $2 million a week on TV ads in early voting states, but he has already benefited from hours of free media coverage, said Seth Meyers on Monday's Late Night. That's partly because the media has "obsessively" covered every new poll this election cycle, there are lots more polls than in 2012, and Donald Trump has led in most of them, Meyers said. "But here's the thing about those polls: There's reason to think they might not really mean anything." One reason is that people hate talking to pollsters — the response rate has fallen from 90 percent to a dismal 8 percent, according to one study, which is "a lower response rate than student-loan collector and mother-in-law," Meyers quipped.
In the end, Trump could win all the primaries or none of them, but there are plenty of reasons to think his support is softer than the polls and media coverage indicates, Meyers said. You can watch his entire argument below. Peter Weber
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