MSNBC no longer wants to be known as the liberal cable news network

MSNB is rebranding itself.
(Image credit: Shaun Heasley/Getty Images)

MSNBC's new ad campaign makes it plain as day that MSNBC is done casting itself as America's left-leaning cable news network. The ad, which is set to run in conservative and mainstream media outlets, highlights some of the network's conservative and Republican contributors alongside the rather unexpected message: "People might start accusing of us of leaning too far to the right."

While MSNBC doesn't plan to totally ditch its "progressive bent defined by opinionated, unabashedly liberal hosts like Rachel Maddow," Politico reports that the network's new focus will be on in-depth storytelling, reporting, and giving a voice to all points of view.

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