Vanity Fair just beat Donald Trump at his own game

What do you do when the president-elect attacks you on Twitter? Fight back? Apologize? Change your name and enter the witness protection program? Or totally own it?

Vanity Fair has decided to go with the latter:

(Vanity Fair)

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Trump tore into Vanity Fair on Thursday morning after the publication gave his restaurant, Trump Grill, a blisteringly negative review. "Has anyone looked at the really poor numbers of @VanityFair Magazine," Trump asked. "Way down, big trouble, dead! Graydon Carter, no talent, will be out!"

Vanity Fair clearly doesn't seem too concerned — and it now gets to boast a pretty edgy new tagline to boot.

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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.