The Trump White House has already toned down the Melania Trump jewelry hawking in her official bio

Melania Trump becomes first lady
(Image credit: Evan Vucci - Pool/Getty Images)

When WhiteHouse.gov abruptly switched over from the Obama administration to the Trump administration on Friday afternoon, President Trump's biography immediately popped up, with a technically correct and very Trumpian recounting of his business career and presidential victory. First lady Melania Trump's biography touted her modeling career — including her "major layouts" in "the Sports Illustrated Swimsuit issue, Allure, Vogue, Self, Glamour, Vanity Fair, and Elle" — plus her "numerous television commercials and television programs" ("including co-hosting The View with Barbara Walters") and her own business acumen.

"Melania is also a successful entrepreneur," the bio says. "In April 2010, Melania Trump launched her own jewelry collection, 'Melania™ Timepieces & Jewelry,' on QVC" — or at least it originally included that plug, according to The Washington Post. By Friday night, Melania Trump's bio just said that "in April 2010, Melania Trump launched her own jewelry collection." The Post gives some context: "It is not uncommon for the White House to note the accomplishments of the first lady in her official biography, but Trump's decision to include a detailed list of her media appearances and branded retail goods is unusual."

In any case, QVC told The Washington Post it no longer carries Trump's jewelry. Trump's biography also notes that her "penchant and passion for the arts, architecture, design, fashion, and beauty... can only be surpassed by her dedication to helping others, and her generosity has been noted." Her focus as first lady will be "issues impacting women and children," the bio concludes, "and she has focused her platform as first lady on the problem of cyber bullying among our youth." You can read more about Melania Trump and her life and work at WhiteHouse.gov.

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Peter Weber, The Week US

Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.