Branded residences: the rise of the home from home

Fred Scarlett, sales and marketing director at Clivedale London, gives his take on luxury apartments

3055_22_hanover_sq_marketing_view01_aerial_halfres_030619.jpg

Luxury apartments are no longer just about location or design. For wealthy international buyers, it’s the services on offer within super-prime developments that make all the difference, and branded residences are a concept that satisfy this demand.

The term “branded residences” refers to luxury homes associated with a premium brand. In most cases, these brands are hoteliers, offering investors the opportunity to buy into the quality and high levels of service that are synonymous with upscale luxury hospitality brands. Typically, these offerings include a full range of concierge services, in-residence dining and catering, housekeeping, spa services and instant elevation within the hotel’s loyalty schemes.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More