Facebook has pledged to combat foreign meddling in US elections by introducing new policies aimed at stopping the spread of fake news on the social media platform.
Foreign states and state-controlled organisations will be banned from placing political adverts, and paid-for content will be labelled with the identity of its source.
The California-based company says that users will also be able to turn off all social issue, electoral and political ads “so that they don’t see them in their feed – not just in the US but globally from the autumn”.
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The new strategy follows widespread criticism of Facebook “for allowing Russian interference in the 2016 election and doing too little to stop the dissemination of misinformation by its users”, says The Times.
The move is also believed to be aimed at pre-empting a directive from the Department of Justice that could force social media companies to police content on their platforms more effectively.
However, Facebook has resisted calls to follow Twitter’s lead in fact-checking posts by high-profile political figures including Donald Trump, even though many experts say the US president’s false claims about state voting procedures “constitutes a form of voter suppression”, according to The Guardian.
The company’s new strategy is outlined in an article by founder Mark Zuckerberg (pictured top) in USA Today and by Nick Clegg, Facebook’s head of global affairs and communication, in a comment piece for The Telegraph.
Speaking to the BBC’s Today programme, former deputy prime minister Clegg said that while Trump’s posts had at times been “abhorrent”, the social media giant would do nothing to censor his online comments.
The “best way to hold politicians to account…is to make sure people can hear what they say”, Clegg said.
But many commentators in both the US and the UK insist that Facebook should be doing more.
“There is a lot more it should be doing, and its policies remain much weaker than those adopted by Google and Twitter,” writes Damian Collins MP, former chair of the Digital, Culture, Media and Sport Select Committee (DCMS), in The Telegraph.
“When we look at the specifics of the new policies that Facebook has announced, there are some positive changes, but they fall short of addressing the fundamental problems.”
Civil rights organisations are calling for a boycott of advertising on Facebook, saying the platform has done little to stop the promotion of “hate, bigotry, racism, antisemitism and violence”, reports The Times.
And former US vice president and Democratic presidential nominee Joe Biden has written an open letter to Facebook calling for the company to “proactively stem the tide of false information by no longer amplifying untrustworthy content and promptly fact-checking election-related material that goes viral”.
“Fundamentally not enough has changed, but other companies are now starting to take steps to act against harmful disinformation that they won’t,” concludes Collins in The Telegraph.
“If you were a bad actor wishing sow division and confusion with campaigns of fear and lies, Facebook would be your social media platform of choice.”
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