Samantha Cameron is to launch her own clothing label, joining forces with her former stylist, Isabel Spearman, for her first post-No 10 venture, it has been revealed. The range could be on the high street by next year.
Former PM David's wife is no stranger to the world of fashion, having been named Accessories Designer of the Year by in 2009 Glamour magazine for her work with luxury goods brand Smythson, but this will be her first clothing line.
Given that Cameron's sartorial flair has been the subject of comment since she first entered the public eye, it's not a surprising move her outfits, both formal and informal, have flown off the shelves as fashion fans rush to recreate her looks.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
"Conservative charm" was how Vanity Fair summed up the 45-year-old's appeal when she made the magazine's International Best Dressed List in 2015, alongside the likes of Taylor Swift and Amal Clooney.
Her inclusion "raised a few eyebrows at the time, for although the Prime Minister's wife has a chic sense of style, she's hardly known for trailblazing in the world of fashion", says the Daily Mail.
Much like fellow trendsetter the Duchess of Cambridge, it appears to be precisely Cameron's taste for simple, elegant ensembles from high street stores that has made her a fashion icon to the British public.
-
Massacre in the favela: Rio’s police take on the gangsIn the Spotlight The ‘defence operation’ killed 132 suspected gang members, but could spark ‘more hatred and revenge’
-
The John Lewis ad: touching, or just weird?Talking Point This year’s festive offering is full of 1990s nostalgia – but are hedonistic raves really the spirit of Christmas?
-
Codeword: November 15, 2025The daily codeword puzzle from The Week
-
Sport on TV guide: Christmas 2022 and New Year listingsSpeed Read Enjoy a feast of sporting action with football, darts, rugby union, racing, NFL and NBA
-
House of the Dragon: what to expect from the Game of Thrones prequelSpeed Read Ten-part series, set 200 years before GoT, will show the incestuous decline of Targaryen
-
One in 20 young Americans identify as trans or non-binarySpeed Read New research suggests that 44% of US adults know someone who is transgender
-
The Turner Prize 2022: a ‘vintage’ shortlist?Speed Read All four artists look towards ‘growth, revival and reinvention’ in their work
-
What’s on TV this Christmas? The best holiday televisionSpeed Read From films and documentaries to musicals for all the family
-
Coco vision: up close to Chanel opticalsSpeed Read Parisian luxury house adds opticals to digital offering
-
Abba returns: how the Swedish supergroup and their ‘Abba-tars’ are taking a chance on a reunionSpeed Read From next May, digital avatars of the foursome will be performing concerts in east London
-
‘Turning down her smut setting’: how Nigella Lawson is cleaning up her recipesSpeed Read Last week, the TV cook announced she was axing the word ‘slut’ from her recipe for Slut Red Raspberries in Chardonnay Jelly
